Benefits and Competitive Advantages of RE/MAX

Every program and service that RE/MAX provides is designed to enable Associates to reap the maximum reward for their efforts and to help them reach their full professional potential and assist in selling your home or buying the home of your dream. From national television advertising to a global referral network, and from the RE/MAX Satellite Network to state-of-the-art electronic tools, RE/MAX and its Associates offer it all.

 

National Advertising

Prime-time RE/MAX images fill television screens in homes across the United States and portions of Canada, generating more than 5 billion impressions annually.

 

Public relations

RE/MAX public relations takes many forms - from charity sponsorships to sports marketing through the RE/MAX World Long Drive Championship and auto racing.

 

Freedom in advertising

While all RE/MAX Associates contribute to group advertising funds, each Associate determines how to invest in their own individual advertising and personal promotion. At RE/MAX, it's the Associate - not the Broker/Owner - who decides how much he or she spends on advertising and which media to use to best serve customers. Unlike agents with other real estate operations, RE/MAX Associates receive the leads that their efforts generate. The independence and creativity of RE/MAX Sales Associates are nowhere more visible than in personal promotionactivities.

 

Advanced business training

Since it  doesn't have to cater to inexperienced or marginal producers, RE/MAX training immediately jumps to the top producer's core need - increasing business without increasing work time. All RE/MAX training focuses on this goal, whether delivered via the RE/MAX Satellite Network, RSN®, national and regional conventions, or office-level training sessions.

 

International referral program

The RE/MAX Referral Program has proved to be more successful than any other referral system in North America. Full-time quality Associates sending leads directly to other full-time quality Associates provide better service for customers and increase the customer base for RE/MAX Associate listings.

 

Most Recognized logo in Real Estate

The RE/MAX Hot Air Balloon is one of the most recognized symbols in real estate, a reflection of large market share. The "Above the Crowd®" logo soars on RE/MAX advertising and promotion worldwide.

 

More signs, more ads, more prospects

When an office is filled with top-producing agents, the result is more yard signs and advertising throughout the market and more customers walking into or calling the office. Momentum picks up even more because only competent professionals handle the floor - converting a high percentage of off-the-street business into listings and sales.

 

Experiment and be creative

RE/MAX Associates are innovators. They were among the first to aggressively embrace personal promotion and buyer agency, and to adapt technology to the real estate sales process. New ways of doing business don't depend on top-down approval. The innovations start in the field and the RE/MAX system responds with support. RE/MAX Affiliates are encouraged to be the first to pioneer trends that lead to increased productivity.

 

The Real Estate Leaders®

RE/MAX was the first network in the industry to pass the sales milestone of 1 million transaction sides in a single year. Nobody in the world sells more real estate than RE/MAX!

 

Repeat and referral customers

RE/MAX Associates have built up reserves of satisfied customers. About 70 percent of RE/MAX transactions result from repeats and referrals, quality prospects who require far less qualifying than new customers. The less predictable sources of business make up about 30 percent of the transactions of RE/MAX Associates. When a recession hits, it's the salesperson with the contacts and the referrals who continues to thrive.

 

Specialize in real estate sales, not marketing unrelated services

With RE/MAX there is no pressure to market products or services in conjunction with the real estate transaction. There is no risk that the success of a transaction will be tainted by a customer's experience with a product or service over which the agent has no control. No mandatory home warranty programs. No home improvement projects. No hotel or car-rental pitches.

 

In addition, RE/MAX name recognition, reputation for quality service, and market strength - rapidly becoming worldwide in scope - provide Associates a considerable advantage when competing for clients.

 

TAKE A STEP ABOVE THE CROWD®